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Personally, I’ve never been a fan of painting on the gloss, but thanks to a range of fresh formats in sophisticated shades and textures, my head – and lips – have been turned
I’m deeply suspicious of people who never change their minds. To be so completely sure of anything as to be permanently entrenched in any position isn’t something I admire, which is why I shove an olive into my mouth every couple of years and hope it finally takes.
I do the same with lip gloss, with historically similar results. Fashion has, until recently, been on my side. Less sophisticated than lipstick, overshadowed by TikTok trending lip oils, less effortless cool-girl than tinted lip balm, gloss has barely had a look-in these past few years, but new formulas steal from other formats for a better user experience and, well, like everything eventually, lip gloss is back in vogue.