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Apple is going high-end with new ‘Ultra’ products next

Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into its highest-end “ultra” lineup. According to Bloomberg’s Mark Gruman, the next batch of releases may not bear the “ultra” name, like its Watch, but will all command price premiums over their mainline counterparts. There’s the...

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His house burned down. He used the insurance money to build PopSockets.

Does a consumer hardware company need to get on the VC treadmill to succeed? Eleven years and 290 million products sold across 115 countries later, PopSockets has proven that the bootstrapped, low-dilution path more viable than the industry gives it credit for. The global consumer hardware brand was built on less than $500k, no institutional capital, and a philosophy professor’s determination.  Watch as founder and former CEO...